Thursday 5 September 2013

Blog 2 - The Power of Advertising


Once you have logged onto Goodreads, you will be able to see all the different communities within. Each genre of books has their own pages. If you only enjoy reading a certain type of book you can go straight to its page, instead of trolling all the comments. Once you have entered the page the ads will change and focus on what the style of books is and their relevant ads. As (McNeill, 2012, 75) states the algorithms act as shadow biographers, telling users about themselves while telling the site and its advertisers about the users. With this in mind if you choose a different genre, your ads will change again.

Looking through all the different genres, I have noticed that the most popular genres seem to have a few main contributors’. These contributors’ have created a fake profile as they are not using their real names. When I joined up I used my real name. To me these people have the power, as they aren’t allowing themselves to be known. I do realise that some people don’t like to use their real name, as they don’t have leave a digial footprint, therefore use a fake name. But really if you didn’t want a digital footprint, why bother with the Internet at all.
 











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Reference

McNeill,L. (2012). There is no “I” in network:  Social networking sites and posthuman auto/biography.                    Project Muse, v35 (1), 65-82. Doi: 10.1353/bio.2012.009.


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