within society the ever present relations of inequality are both a global and local issue, and is even visibly in the majority of virtual networks. Luckily for its users twitter is particularly good at leveling out the playing field so to speak. With the use of usernames instead of biological information, people can use anonymity allowing for gender and race equality. But like the majority of life, bigots and racist will always find a way to belittle those they perceive as different. Like many virtual networks companies use specifically targeted marketing to maximize results. twitter uses this by analyzing a particular user and how they use the network. such as topics that they post about or if their account is linked to other networks. Twitter works closely with Facebook in the situation, for example if a user selects single on their relationship status then twitter will begin to advertise for dating websites almost like magic
References:
Twitter, official website.
BA1002 lecture 8 week 8.
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